Luis Gallardo

Luis Gallardo is a global brand and marketing leader and expert in the areas of strategic brand management, brand engagement, brand expression, marketing, communications, business development, and reputation management. Former managing director of global brand & marketing at Deloitte, Luis provided leadership to Deloitte's member firm network of more than three thousand marketing and communications professionals. Author of the book: Brands & Rousers, The Holistic System to Foster High-Performing Businesses, Brands and Careers. Luis is the founder of Thap Group, a multinational consultancy focused on brand, marketing and communications strategy, and he sits on the advisory board of several high-growth organizations.

Are Relationships Vital To Business Growth?

Relationships are the cornerstone of a new era of people-to-people businesses   All business relationships, both internal and external, are interconnected. In terms of the whole company, you could no more separate...

Is Your Small Business Resilient Enough?

The ability to quickly adapt, recover and reinvigorate in business is a constant requirement   "I have missed more than 9,000 shots in my career. I have lost almost 300 games....

Many Leadership Styles, What’s Yours?

A global look at transformational and transactional leadership styles Business today is global as so is leadership. No one can escape it; what happens on the global stage affects us all....

What is Your Company’s Reason?

Be sure your small business brand and mission has a good reason and it is communicated.     As I explained in a previous article, certainty is a thing of the past. Companies no longer...

Reputation Is Critical To Business Success

A company’'s fortune can rise meteorically or be obliterated with its reputation among stakeholders.   If you have any doubt about just how critical reputation is, think for a moment about...

Is Your Brand Positioning the “Real Thing”?

6 brand positioning techniques for staking a claim in specific market segments.     Brand positioning involves creating a vision of a product or business relative to competitors. As such, the messaging must...