Luis Gallardo is a global brand and marketing leader and expert in the areas of strategic brand management, brand engagement, brand expression, marketing, communications, business development, and reputation management. Former managing director of global brand & marketing at Deloitte, Luis provided leadership to Deloitte's member firm network of more than three thousand marketing and communications professionals. Author of the book: Brands & Rousers, The Holistic System to Foster High-Performing Businesses, Brands and Careers. Luis is the founder of Thap Group, a multinational consultancy focused on brand, marketing and communications strategy, and he sits on the advisory board of several high-growth organizations.
Relationships are the cornerstone of a new era of people-to-people businesses
All business relationships, both internal and external, are interconnected.
In terms of the whole company, you could no more separate...
6 brand positioning techniques for staking a claim in specific market segments.
Brand positioning involves creating a vision of a product or business relative to competitors.
As such, the messaging must...