Lisa Kaslyn

Lisa Kaslyn has served as communications counselor to business leaders and executives at both small and large corporations, including Autism on the Seas, Barnes & Noble, Canon USA, ExpertFlyer, GettingHired.com, Kraft, Kodak, and Nielsen, among others. A former PR & Executive Communications lead for IBM, Lisa Kaslyn has worked with high level executives to help them define their message, develop compelling presentations and ensure delivery is passionate, relevant and engaging. Lisa is also a business writer and frequent speaker on a broad range of trends related to public relations and marketing communications in a search and social world. Her company, Prosper Communications, specializes in integrated search optimized communications, including PR, Social Media, Blogging, Video and other SEO and traditional Content Development strategies. ProsperComm.com Website

Up Periscope! A View on Live Streaming Social Video

Live Streaming Mobile Platform Opens New Doors for Socializing Events and Education   Instead of sharing brief glimpses of the recent past through SnapChat, Vine or Tumbler, why not take your...

Retargeting: a Second (Third, Fourth…) Shot at Your Target Market

Google and social media help recapture bouncers and skittish shoppers   Grumble as we do about the unpredictability of social engagement and attaining a page 1 search position, search and social media have...

Squirrely Communicators – The Sequel

3 core communications insights which can inhibit success   I wrote an article several years ago about dealing with squirrelly communicators. At that time, it was mainly focused on the slippery...

Building the Case for Video Marketing

5 Reasons You Should Use Video in Your Content Marketing Plan   Marketing your business is not just about reaching your target audience and letting them know that you exist. It’s...

Is Your Content Marketing Getting Lost in Translation?

Before marketing content, businesses need to master the native “languages” of Facebook, Twitter and Pinterest   Editor's note:  This is part two of our continuing series on content marketing and explores the...

Is Your Digital Content King or Court Jester?

Content marketing and social media for small business – why and how   Having worked in the PR & Marketing Communications field for more than 20 years (eek!), I find this...