Jim Utlser
Jim Utsler is an award-winning author, writer and all-around word guy. Jim has been in the publishing industry for nearly 30 years, with articles appearing in publications as diverse as PGA Magazine, Automotive News and IBM Systems Magazine. Armed with a creative-writing degree from the University of Michigan, he also writes fiction and recently released his new novel Pura Vida, into the wild. This mystery/thriller explores the jungles of both Detroit and Costa Rica, as well as those in the minds of its characters.

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What Are You Really Selling?

What Are You Really Selling?

Are you missing out on sales because you are selling the wrong thing? I walked up to the counter at my favorite local coffee shop. The young girl behind the counter with a beaming smile, looks me in the eye and says. “How are you doing today?” At first I was taken...

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14 Takeaways From the World of Sports Business

14 Takeaways From the World of Sports Business

Check out these quick snapshots across the sports industry in May 2022 Welcome! Well, I am apparently over my anger about the baseball lockout. Yes, I am following the game to a degree, especially because the Mets are off to a good start. The New York Yankees are also...

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