Jeb Harrison

Jeb Harrison, after recently retiring from the IBM Marketing team, Jeb Harrison offers marketing communications consulting and writing services to businesses of all shapes and sizes. His long interdisciplinary career as an agency copywriter, creative director, company principal, marketing director, and integrated marketing communications manager has given him a unique and varied perspective on marketing communications in all it’s forms. Jeb is also a published novelist currently participating in the renowned Rainier Writing Workshop MFA program in Tacoma, WA, and is a sought-after bassist in his Marin County home. Be sure to visit Jeb’s blog on The Huffington Post and his own Adventures in Limboland blog, where limbo lessons are taught daily. He is married with two grown children and a ball-crazy dog and lives in Stinson Beach, California, about an hour north of the Golden Gate.

Marketing Tips to Resonate with Your Audience

With P.O.E. the goal is instant value recognition, an automatic association of your campaign with a promise of value, that resonates with your audience   Key considerations for executing P.O.E. -a...

POE Really Is a Manageable Marketing Strategy

Small businesses: line up your ducks across the paid, owned and earned media channels (better known as POE). It’s not complicated!   As anybody in the marketing communications business knows, new angles,...

Novels, iPads and the State of the Serial

The serial, popular during times of illiteracy was intended to be read aloud, we're now seeing an IT resurgence of the serial Did you know that almost every single novel...

2013: Year of The Hack

The term “hack” has suddenly taken on new meaning—and it has nothing to do with computers   You can become a “thought leader” (consider that a buzz-term) by coming up with...

Witches, Cheese- Advertising Creative Services

Fundamentally the advertising creative services business model is still a tough way to make money- but who’s in it for the money, right?   Does the name Darrin Stevens ring a...