Jaime Hernandez

Jaime “Jim” Hernandez, is president of Strategic Business Communications, Inc. which ranked #4122 in INC magazine’s Fastest Growing Companies in America. He contributes a column about marketing for Latin Business Today. A motivational speaker, marketing consultant and trainer, Jim has worked with more than 30 businesses in the U.S. and abroad. He is a member of the National Advisory Board of MYM, and has been a guest lecturer on sales and marketing at the University of San Diego.

A Latino Business Surviving In a Pandemic Through Digital Marketing [Video]

Jorge Escobar says,  “Every business must now have a web presence.” Escobar is  a smart young Latino who seeks to help even the smallest of businesses during the COVID-19 pandemic....

What Can the Best Salespeople and Sales Leaders Do in a Crisis or Pandemic?

No matter your industry, there are opportunities in every down market.   I have reminded people who sell for a living, that, “Proper Preparation Prevents Poor Performance”, is a great place...

3 Critical Sales Techniques and Why Customers Believe It’s Critical to Buying Decisions

How valuable is sales training in small business sales success?     1.   Relationship is still critical when you are trying to make a purchase decision. When I started my career in...

How to Sell More of What You Sell

Five ways we look at a business to drive develop sales and marketing success.   Editor's note: This is the first part in a series by this successful sales professional. Having now...

U.S. LDC Latino GDP Report, the U.S. Economy and U.S. Businesses

Six key factors regarding LatinX U.S. consumers and employees.   I recently attended a breakfast at the L’Attitude conference in San Diego, CA and had the opportunity to hear a panel of...

5 Keys To Why Your Customers Buy

It's not usually about price, these sales techniques uncover how and why your customers want to buy   This is the second article of a four part selling cycle broken down...