Gabriela Alcántara-Díaz, a thirty-year advertising veteran, she founded her agency, Semilla AD following 25 years as Partner/Chief Strategy Officer for MGSCOMM and Executive VP at The IAC Group. She is recognized for managing agencies’ multiple disciplines and cultivating client relationships. Her expertise includes ensuring brand sustainability and growth potential by providing strategic communications guidance to marketers navigating the complexities of an evolving Upscale segment with innate cultural distinctions. Alcántara-Díaz was instrumental in introducing and solidifying brand leadership across the Hispanic sector for companies including: Johnnie Walker, Jim Beam Global Brands, Boston Beer, BB&T, Publix Super Markets, Birds Eye, ATT’s YP, Visit Orlando, Regions Bank, Mercy Hospital, Pfizer-Zoloft, FPL and AMSCOT Financial. Gabriela served as Education Chair/Board in Miami Advertising Federation, FIU’s President’s Council and Treasurer of CMC. Co-Strategic author in AHAA-Nielsen’s America’s New Upscale Segment and Upscale Latinos 2.0 as well as contributing author in WIN! The Hispanic Market Strategies for Business Growth.