Gabriela Alcántara-Díaz, a thirty-year advertising veteran, she founded her agency, Semilla AD following 25 years as Partner/Chief Strategy Officer for MGSCOMM and Executive VP at The IAC Group. She is recognized for managing agencies’ multiple disciplines and cultivating client relationships. Her expertise includes ensuring brand sustainability and growth potential by providing strategic communications guidance to marketers navigating the complexities of an evolving Upscale segment with innate cultural distinctions. Alcántara-Díaz was instrumental in introducing and solidifying brand leadership across the Hispanic sector for companies including: Johnnie Walker, Jim Beam Global Brands, Boston Beer, BB&T, Publix Super Markets, Birds Eye, ATT’s YP, Visit Orlando, Regions Bank, Mercy Hospital, Pfizer-Zoloft, FPL and AMSCOT Financial. Gabriela served as Education Chair/Board in Miami Advertising Federation, FIU’s President’s Council and Treasurer of CMC. Co-Strategic author in AHAA-Nielsen’s America’s New Upscale Segment and Upscale Latinos 2.0 as well as contributing author in WIN! The Hispanic Market Strategies for Business Growth.
As an entrepreneur she built resilience, endurance and strength of character.
I had the pleasure of meeting Aileen Hernandez Morales, Humana Process Improvement Professional and Communications Co-Chair in Unidos, Hispanic NRG,...
I have a life mantra of “Carpe Diem,” which translates to “Seize the Day” to ensure that I do not take this life for granted, and the many people along the way who helped pave the way for my success and happiness.
"The mentee will either listen to me or not and that’s ok. I no longer get disappointed when someone doesn’t listen, it’s their life to live. But I must say when I see someone that I mentor, make the changes they need to make and create a new future for themselves I’m just honored to have had the opportunity to have touched that life."