Gaby Alcántara-Díaz

Gabriela Alcántara-Díaz, a thirty-year advertising veteran, she founded her agency, Semilla AD following 25 years as Partner/Chief Strategy Officer for MGSCOMM and Executive VP at The IAC Group. She is recognized for managing agencies’ multiple disciplines and cultivating client relationships. Her expertise includes ensuring brand sustainability and growth potential by providing strategic communications guidance to marketers navigating the complexities of an evolving Upscale segment with innate cultural distinctions. Alcántara-Díaz was instrumental in introducing and solidifying brand leadership across the Hispanic sector for companies including: Johnnie Walker, Jim Beam Global Brands, Boston Beer, BB&T, Publix Super Markets, Birds Eye, ATT’s YP, Visit Orlando, Regions Bank, Mercy Hospital, Pfizer-Zoloft, FPL and AMSCOT Financial. Gabriela served as Education Chair/Board in Miami Advertising Federation, FIU’s President’s Council and Treasurer of CMC. Co-Strategic author in AHAA-Nielsen’s America’s New Upscale Segment and Upscale Latinos 2.0 as well as contributing author in WIN! The Hispanic Market Strategies for Business Growth.

Nick Desai of PeaTos® Chats with Gabriela Alcantara-Diaz

Much like our Semilla AD agency, the origin of PeaTos® pure idea is grounded in culture and its influence in food trends, new product development and flavor varieties. Nick Desai’s...

A True Boricua Strategically Plots Her Career Growth One Industry At A time

As an entrepreneur she built resilience, endurance and strength of character.   I had the pleasure of meeting Aileen Hernandez Morales, Humana Process Improvement Professional and Communications Co-Chair in Unidos, Hispanic NRG,...

Mi Mamá Es Una Brava

She was fierce, unapologetic, unselfish and brava.   Over 21.2 million (all) immigrant women reside in the United States since 2013 with many traveling by foot, sea and/or air, facing near...

Four Marketing Insights to Engage a Culturally Diverse Marketplace

A strategic approach to tap into a growing market. As you explore growth opportunities in 2019, consider the value of marketing to a growing culturally diverse marketplace, which is expected...

The Life and Times of Latina Cruise Line Exec Carmen Corvos-Roig

I have a life mantra of “Carpe Diem,” which translates to “Seize the Day” to ensure that I do not take this life for granted, and the many people along the way who helped pave the way for my success and happiness. 

A Mexican American With Dual Citizenship Is Leveraging Her Expertise to Coach Others

"The mentee will either listen to me or not and that’s ok. I no longer get disappointed when someone doesn’t listen, it’s their life to live. But I must say when I see someone that I mentor, make the changes they need to make and create a new future for themselves I’m just honored to have had the opportunity to have touched that life."