Bill Roth

Bill Roth is a nationally-recognized business coach that has successfully worked with hundreds of business owners and leaders on proven green best practices that win new customers, grow product revenues and cut costs. He brings to this coaching his past experience as a senior officer leading teams that developed the first hydrogen fueled Prius and the development of utility scale solar power plants. His best selling book The Secret Green Sauce, available on Amazon, profiles actual businesses using best practices in pricing, marketing, cost management and branding to make money and a difference. In 2020 Roth is conducting the U.S. Hispanic Chamber of Commerce Green Builds Business program, sponsored by Toyota, where he will be providing free coaching to business leaders on how to use today’s exciting new clean technologies to win customers and cut costs.

Electric Vehicles Are the Future

California’s Governor Newsom just issued an executive order mandating that no new combustion engine vehicles will be sold in the world’s seventh largest economy beginning in 2035. This comes...

The Green Supply Chain Tsunami

Corporate America is embarking on the decarbonization of its companies and products. In a July 21, 2020 press release, Apple has committed to being carbon neutral across its entire...

Your Car Can Save You Money…No, Really!

My Oceanside, California, NextDoor neighborhood website has a constant thread of questions and answers about electric cars and installing solar power. These posts are a fascinating read on how...

A Change Is Gonna Come

A sea change is happening at our national cash registers. Customers are moving past their practice of rewarding a company for doing good. Now they are demanding real change...

Smart Cars, Smart Homes

My daughter and son-in-law own a smarter home. It has a 6.5 kW solar system which is connected to a Tesla PowerWall battery system. The house is also connected...

We Have Smart Phones, Why Not Smart Buildings?

I love the scene in the movie I Robot where an actor tries to adjust the volume of a 1970s stereo system. She gives it verbal commands and is...