Andrea Goldberg

Andrea Goldberg, PhD, is president and founder of Digital Culture Consulting, LLC and an expert in market intelligence, social media and change leadership. She provides organizations with a holistic perspective on how to best to use insights and collaboration to improve employee engagement, customer satisfaction and business results.

Making the Leap to Small Business

10 tips to help you navigate the rocky road from corporate exec to small business owner.   Like many professionals in business today, I had to respond to changing circumstances and...

Leverage Employee Social Media Skills with Caution!

Social etiquette for small business employees   As a marketing/social media expert and the founder of a small business.  Like many of you, I need to build my brand and grow my...

5 Social Media Tips for Business

Successful social media for businesses use lessons learned on Main Street to take them far on the digital highway Those who live in small towns know the advantages of frequenting...

Note To Small Business- Get Social or Get Left Behind

Follow these steps to take advantage of social media's myriad business benefits   There is ample evidence that things are changing and that the way business gets done will never be...

Using Social Business to Fix the Right Problem

Being truly social requires that a business needs a roadmap with a content strategy and a governance strategy   In trying to analyze and fix business problems we sometimes fail to...

Rethinking Customer Engagement

Learn from healthcare's example and refocus on customer relationships One of the things enabled by social media is the ability to develop deeper and stronger relationships with one's customers. Social...