Andrea Cotter

Andrea Cotter is the Founder and President of Virgilio & Cotter, LLC where she focuses on Marketing and Communications Strategies specializing in the Health Care industries. She also teaches C-Suite Leadership in her role as an adjunct faculty member at NYU's School of Professional Studies. In addition to her own company, Andrea has had both a corporate and entrepreneurial career in marketing and communications as a Global Executive at IBM Corporation and as SVP and Chief Communications Officer at the University of Pittsburgh Medical Center (UPMC), followed by a brand consultancy role at Straightline and a partnership in the workplace culture startup CultureTalk. She speaks several languages, including Spanish, Italian and French has done consulting work with clients in Europe, US and Asia.

Understanding and Serving Your Customers

Learn from these companies that are doing it right.   Recently, I attended a public forum called “Healthcare in the 21st Century: A Community Call to Action.” The keynote speaker was Dr....

Interviewing for Authenticity

Part 2 in the New Year, New Hires series.   Part 1 is entitled Kick Off The New Decade With A New Hire: A Refresher Course On Hiring Happy new year and...

Kick Off the New Decade with a New Hire: A Refresher Course on Hiring

3 takeaways to avoid the typical hiring mistakes.     Recently, I helped a start-up client with the screening and interviewing process for a new hire. It was exciting for my client...

3 Steps to Confidence Winning Confidence

If every one of your clients understood these three things about you – you would win their confidence and business every time.   Lot’s of columnists write about confidence – how...

What Do Small Business Customers Want?

The value of being in sync with the small business customer wants and needs.   Small business customers need to be engaged but in a 1989 interview for Inc. Magazine, Steve...

Smart Companies Listen and Respond to Customers

Responding to complaints with empathy is vital when responding to issues raised by customers and employees.   How many times have you heard someone say: “I just want to be heard!” And...