An Accidental Entrepreneurial Journey

 Getting educated, picking a career and getting ready to get started.


I was the Accidental Entrepreneur.

I had just moved back to the US weighted down with unpaid college loans and a baby in diapers but buoyed by a really good liberal arts education, and using a combination of luck and determination I learned a professional trade, liked it, got good at it and eventually got sick of working for others.  

I refinanced my house to start my own company, ran it for 21 years, painstakingly grew it using only our own bootstraps, sold it to a much larger company which was shortly thereafter itself acquired by a global giant.

Whew. What a wild ride.

Well, that was the short version.

And you can imagine there were a few bumps, curves, cheers, moans and groans along the way.

And now that I have formally left the ranks of entrepreneurs, I have some perspective on the whole crazy journey. It’s hard to see the forest when you are completely lost in the trees you planted, but having stepped out into the high meadow of a global enterprise, I have a somewhat better perspective on the wild ride that it was.

Okay, I was a reasonably smart kid, nothing amazing but focused, mostly by fear of failure.

Growing up in Boyle Heights (East LA), surrounded by gangs and poverty but buoyed by a strong family structure, positive role models in my older siblings and high parental expectations, I tested into a high quality college prep school across town and won enough scholarship to make it through.

It wasn’t exactly a fun experience because I was small, poor and Mexican in a school that was everything but. Still, I did okay academically and was well prepared for college.

Big Break
Then came my big break. 

– A friend had an application to Pomona College he had decided not to use, and on a lark, I asked him for it, filled it out and sent it in the very last week possible.

Without even time for the customary interview, thanks to my combination of reasonable grades and scores, theater experience and an undeniable boost from affirmative action I miraculously got in. Pomona was an amazing, life-altering experience.

I grew to imagine that I could do stuff, and my self-limiting, barrio scale slowly expanded to encompass the world and its virtually endless possibilities. For this I have to thank the College and of course the faculty, but more than anyone my classmates.

They were so brilliant, so stimulating, studying very different things, sharing freely across disciplines in late night dorm room bull sessions.

Next- After Pomona 

Carlos Garcia
Carlos Garcia
Carlos E. Garcia, was born to Mexican immigrant parents, grew up in East Los Angeles and attended Pomona College, UC Berkeley and National University (BA, MA and MBA respectively).  He has over thirty years of experience in the field of US Hispanic consumer research, twenty one years at the helm of his own company, Garcia Research.  Most recently  SVP at GfK: Knowledge Networks, where he headed up their Hispanic research efforts. He's gone full circle and now back at the helm of Garcia Research, a Hispanic market and Multicultural-focused research firm. Website