A Successful Latina Entrepreneur Doing It All
Lily Winsaft and Soledad O’Brien

A successful small business is rooted in a solid work-life balance.

 

Editor’s note: This is part three of a three part series spotlighting Lily Winsaft a successful Latina entrepreneur and her successful journey. Part one is entitled:  The Anatomy of a Latina Entrepreneur Hard work, a thirst for learning and giving back are the building blocks of success; Part two: A Latina’s Start-up and Business Execution There’s more than one way to start a business.    

Balancing professional and personal lives is a continual challenge.  

In the very beginning I worked almost eighteen hours a day. It was not a pretty sight, to say the least. As the business got more stabilized, actually, as I personally got more stabilized…it became apparent if didn’t work on balancing my life with my work that I would burn out.

One way I made sure to do this was to speak publicly about the importance of work-life balance to any women’s group that would listen. It needed to be talked about it publicly and I had to be that person!

One of my best experiences was while leading a women’s organization in support of Latinas working in various business capacities.

We had a board member who worked for Macy’s at the time. They sponsored a fashion show and we all had a chance to walk the runway and feel special as women.

We were strutting our stuff and showing the world that business is not just about closing deals and carrying a briefcase. 

I also spoke to a large group of Latinas with their own businesses at a conference on the Queen Mary in Long Beach California. My topic was about “Putting Yourself First” and how important that is in order to have the energy to be there for both our businesses and our families.

Whenever possible I do walk my talk and try to get away on little vacations. My favorite activities  are hiking and traveling. Last summer I spent six weeks in Europe with my two sisters. It was amazing.

When I relocated from Atlanta, I had to say goodbye to Stone Mountain where I hiked pretty regularly. Once I actually ran into a client and took a picture together. I also said had to say goodbye to the Chattahoochee River where I used to trail jog every weekend off at Columns Drive in East Cobb. I really miss both!

Lily Winsafy and client in the woods

Lily Winsaft and client in the woods

Today I focus on jogging at the beach near my home in South Florida. I’m a strong believer in the benefits of exercise. It’s incredibly important to maintaining the proper levels of energy needed to succeed in running a business.

 

Lily Winsaft in Florida

Lily Winsaft in Florida

The best rewards from own your business

FREEDOM!

I can’t say enough about why and how freedom is so important to me. In order to have freedom it has been worth it to go through all the trials and tribulations that I went through.

I could write a book about it!

One area where freedom shows up for me is in being able to run my business in a way that honors my core values. Especially my love for humanity and my passion for making a difference in the world. These are not things that many corporations will prioritize. What is most important to them is the bottom line.

Latino organizations

Lily Winsaft and adman Dan Vargas

Lily Winsaft and adman Dan Vargas

Currently I am not involved in Latino organizations. However, being active in Latino organizations was key to the business growth we experience in the first ten years.

Over the years I have sat on numerous Latino boards and dedicated a very large chunk of time to empowering and mentoring Latinos. This ranged from providing advice on their career choices as well as managing of their professional lives.

I was fortunate to be the recipient of several Hispanic Leadership awards, including: Business Woman of the Year by the Georgia Hispanic Chamber of Commerce and the HABLA Award for Hispanic Entrepreneur.

At a national Hispanic event I once had the opportunity to meet Soledad O’Brien a former  broadcast journalist with CNN and advocate for the Hispanic community.

For many years our company focused on helping companies to hire diverse executive staff through the specific inclusion of Latino professionals. While not an area of focus today, placing Latinos in positions that are empowering to them and help them build on their careers is still highly rewarding for me.

I truly love coaching and helping Latinos get ahead in their game!

Next- Final Thoughts for starting a business

RELATED POSTS

Latina With Puerto Rican- Cuban Roots Drives Philanthropy

Latina With Puerto Rican- Cuban Roots Drives Philanthropy

Vanessa Seltzer, 2022 Hispanic Woman of Distinction, Director of Philanthropy, Arc Broward “The Hispanic women of today lead with a focus to empower others to transform their communities and build the leaders of tomorrow.” Vanessa Seltzer, a New Jersey native made...

Latina Cuban American Education Mentor Driving the Arts

Latina Cuban American Education Mentor Driving the Arts

Susy Diaz Piesco, 2022 Hispanic Woman of Distinction and Executive Director, Middle School of the Arts Foundation   “There is a long line of women who blazed the trail and paved the way so that Hispanic women like me could succeed. It’s our responsibility to pay their...

A Latina Proud to Be the Only Cuban-American Dean at FAU

A Latina Proud to Be the Only Cuban-American Dean at FAU

Meet Naelys Luna, a 2022 Hispanic Woman of Distinction and Ph.D., MSW, Founding Dean and Professor, Florida Atlantic University College of Social Work & Criminal Justice   “Hispanic women’s traditions and history carry unparalleled resiliency and the unwavering...

Polls

Sign Up for the Latin Biz Today Newsletter

Video Gallery

PR Newswire

Featured Authors

Money

Talent/HR

Legal

Marketing

What Are You Really Selling?

What Are You Really Selling?

Are you missing out on sales because you are selling the wrong thing? I walked up to the counter at my favorite local coffee shop. The young girl behind the counter with a beaming smile, looks me in the eye and says. “How are you doing today?” At first I was taken...

Strategy

Fashion

Food

Music

Sports

Innovation

Work, Life & Culture

Culture

Health & Fitness

Travel & Destinations

Personal Blogs

Pin It on Pinterest