Entrepreneur Robert Herrera shares the challenges of starting his own children’s book publishing company, Pixel Mouse House. As the founder and Executive Creative Director, Robert thinks of his company as more of an illustration art house that is dedicated to creating the best in children’s collectible storybooks and the art of storytelling.
After working happily for many years as an Office Manager at an Artist Representatives Agency, Robert was eventually forced by the passing of the owners to find his own success in children’s book publishing. Relying on his experiences and knowledge, he started Pixel Mouse House and, through trial and error, learned how to run his own company.
Just when business was running smoothly and seemingly on a predictable cycle of pending projects, Covid-19 dealt him a hard blow last spring. Publishing opportunities dried up. Clients decided to put their publishing projects on hold for a year. Robert knew he needed to find creative ways to generate business opportunities and revenue for his company. As the Executive Creative Director, he realized that instead of waiting for others to utilize his publishing services, he could draw on his own creative resources and the relationships he has with a creative community of writers and illustrators. In doing this he would be able to not only publish but create his own unique content. With titles like What Does My Dog Jack Do At Night and The Big Bad Coronavirus and How We Can Beat It published during the pandemic, Robert is creating his own exciting opportunities!