A Storyteller Creates His Own Opportunities [Video Pt. 1]

Entrepreneur Robert Herrera shares the challenges of starting his own children’s book publishing company, Pixel Mouse House. As the founder and Executive Creative Director, Robert thinks of his company as more of an illustration art house that is dedicated to creating the best in children’s collectible storybooks and the art of storytelling.

After working happily for many years as an Office Manager at an Artist Representatives Agency, Robert was eventually forced by the passing of the owners to find his own success in children’s book publishing. Relying on his experiences and knowledge, he started Pixel Mouse House and, through trial and error, learned how to run his own company.

Just when business was running smoothly and seemingly on a predictable cycle of pending projects, Covid-19 dealt him a hard blow last spring. Publishing opportunities dried up. Clients decided to put their publishing projects on hold for a year. Robert knew he needed to find creative ways to generate business opportunities and revenue for his company. As the Executive Creative Director, he realized that instead of waiting for others to utilize his publishing services, he could draw on his own creative resources and the relationships he has with a creative community of writers and illustrators. In doing this he would be able to not only publish but create his own unique content. With titles like What Does My Dog Jack Do At Night and The Big Bad Coronavirus and How We Can Beat It published during the pandemic, Robert is creating his own exciting opportunities!

Related content:
Creating Children’s Books During COVID
The More You Learn, the More You Earn
The Accidental Entrepreneur
Tina Trevino
Tina Trevino, Partner & Director of Community Relations for Latin Biz Today is President & CEO of Tocaya Design under which she does design consulting for major apparel companies as well as designs, manufactures and markets her women’s lifestyle brand, Tocaya. With 25 years of industry experience most recently as Design Director of KBL Group Intl. Ltd., she has managed large creative design teams. Trevino provides insight on upcoming fashion trends for each season collaborating with designers, merchants and product development teams to help develop brand appropriate apparel. She specializes in sweaters, knits and wovens. Having previously worked with private label brands for stores like Kohl’s, NY & Co, White House|Black Market, and Ann Taylor to name a few as well as brands like Lee jeans, Wendy Williams, Brooke Shields Timeless, Torn by Ronny Kobo, and Whitney Port, she has the ability to build brands from the design and merchandising process all the way through fitting, production, and marketing.