A Passion for Food and Nutrition Turns into a Guilt Free Business [Video]

How do you turn your passion for fitness and nutrition into a successful business?

Meet Cristie Besu, CEO and Founder of Eat Me Guilt Free, a packaged food company that produces healthy alternatives to traditional brownies, breads and tortilla wraps.

In part 1 of our interview, Cristie shares a bit about her Latin roots and making the transition as a certified nurse working in the ER, to a certified sports nutritionist and now CEO and Founder of Eat Me Guilt Free.

With immediate sales ringing the register right from the start of her company, Cristie was challenged early on become to more knowledgeable on the financial side of her business.

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Tina Trevino
Tina Trevino
Tina Trevino, Partner & Director of Community Relations for Latin Biz Today is President & CEO of Tocaya Design under which she does design consulting for major apparel companies as well as designs, manufactures and markets her women’s lifestyle brand, Tocaya. With 25 years of industry experience most recently as Design Director of KBL Group Intl. Ltd., she has managed large creative design teams. Trevino provides insight on upcoming fashion trends for each season collaborating with designers, merchants and product development teams to help develop brand appropriate apparel. She specializes in sweaters, knits and wovens. Having previously worked with private label brands for stores like Kohl’s, NY & Co, White House|Black Market, and Ann Taylor to name a few as well as brands like Lee jeans, Wendy Williams, Brooke Shields Timeless, Torn by Ronny Kobo, and Whitney Port, she has the ability to build brands from the design and merchandising process all the way through fitting, production, and marketing.

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