A Latina Entrepreneur Driving Creative Style and Aesthetics for Businesspeople

Define as concretely and simply what you do, for whom, with what expertise, and with what results for clients.


Editor’s note: This is part two of a two part series. Part 1 kicked off the series with the article entitled: The Making of a Successful Latina Empowerment Style Entrepreneur.

Mara Kolesas, Ph.D. a successful fashion professional was born and raised in Argentina, She is a “style with substance” expert.

Mara styles sophisticated and engaged professionals and entrepreneurs “inside out” by identifying their values, goals, and beauty, and helping them bring their substance to their style, so they look and feel genuine and empowered to achieve their aspirations.

This is part two of two of her story…


I have never had a formal mentor but I connected with wonderful and generous business people who gave me advice and helped me set up and grow my business.

When you need and ask for help, people respond in amazing ways. Only recently have I started to work with a business coach, a talented woman who works with female entrepreneurs. She deepened my understanding of how to grow a business, and inspired me.

I also came across a great branding webminar for small businesses, which helped me enormously.

Motivation behind establishing business

I am so glad you are asking this question. The motivation underlying my business is what kept me going during my setback.

I love bringing together the different parts of my background the creative, the social, the aesthetic, the analytical, the cosmopolitan, the multicultural, the human.

I love empowering people, helping them be genuine inside and out, to connect with their beauty and inner power, and feel confident to pursue their dreams.

And for the Latino community, the way we show up is crucial.

Setting goals

Define as concretely and simply as possible what you do, for whom, with what expertise, and with what results for clients. Emphasize the value you bring to them.

Set goals that you want to achieve by the end of the year, and then work backwards to visualize what you would need to achieve them.

Financing a business

The foundation is to have a wealth mentality – that means investing, because investing is what generates returns. If you do not have much money to invest, think strategically about what will generate the best return for your business and who you are.

And very important for “sola-preneurs” in service industries: separate business finances from personal ones by getting a business bank account (I have to thank my coach for this).

Influences on the growth of my business.

Finding my niche. Once I found the clients to whom I connect with heart and soul, my business started to grow.

Finding my “tribe.” These are the people who support and inspire me, with whom I like to collaborate, work, and learn  (Latin Business Today! My business coach, community of business entrepreneurs, friends).

My husband has been my greatest support: he has accompanied me through the process, including difficult moments, with encouragement, comfort, and insights as well as constructive criticism when needed. I wouldn’t be here without him.

 What I would have done differently

It is easy to say things in retrospect. But making mistakes was part of getting to where I am now. I did my best with what I knew at the time. It’s important to allow yourself to make mistakes and learn from them.

Next- Future Business Objectives, Work-Life Balance and Takeaways 

Mara Kolesas
Mara Kolesas
Mara Kolesas, Ph.D., is a style with substance expert, based in Berkeley, CA, who provides intelligent styling for professionals. She grew up in Buenos Aires where she breathed style from an early age. She went on to a career in political science, studying for a doctorate in New York City, and later lived in Florence, Rome, Berlin and Beirut, where she pursued my two passions: she studied and promoted citizen empowerment, diversity and inclusion, and she explored small boutiques, helping friends find outfits that gave them joy and confidence. Along with her artistic eye and knowledge of fashion, she brings analytical and social expertise to a field with superficial associations. Twitter