8 Tips for Avoiding Email Nightmares During the Holiday Season
businesswoman sending lots of emails

Online marketing is more important than ever, but getting your message to your customers can be challenging.

Experiencing deliverability issues with emails to customers can be a nightmare, especially if you have a lot of holiday inventory. There are ways to avoid the traps, penalties, and customer email fatigue. Read on!

Most probably you have invested a lot of time in creating appealing marketing pieces for your clients. But, for the process to be successful, you must plan a meticulous email campaign that will ensure that your emails arrive to your customers on time.

Hispanics are well known for building rich and long-term relationships with others. Extending that skill to your email marketing efforts during the holiday season can result in more sales. However, it will only work if your customers read your emails!

Here’s how to optimize your e-mail deliverability:

  1. Analyze current in-boxing rate and current Gmail data reputation.
  2. Find out if you have blocks or limitations with your email campaigns
  3. Make sure your client list is up to date. These lists outdate at 3% per week!
  4. Be mindful that many internet servers limit email volume by tightening the spam filters during this season to lessen the amount of unwanted emails.
  5. Ask your customers to partner with you: Customers have a higher tolerance for unwanted email during this season, but only if they find them valuable. The best approach is to send an email with a heads up and ask the customer to direct them to a preference center where frequency can be set up.
  6. Test, test, and test again. A good combination of testing options for the subject line and a maximum of emails per customer helps the success of the efforts. Some experts firmly believe that the subject line should not be more than 14 words and, yes, the fewer words the better, but mostly they need to capture attention, they are the hook…perhaps the most important part of your email.
  7. Categorize the “abandoned” emails (birthday, order confirmation, etc.) By setting a maximum number of messages each subscriber can receive from your brand daily or weekly you can ensure that the most important and effective messages always make it to the inbox.
  8. By gradually ramping up sending volume over the weeks leading up to the holiday season you can help avoid ISP penalties. Just be sure to monitor key deliverability metrics like complaint rates, unsubscribe rates, and ISP domain and IP reputation for 24 to 48 hours after you start your ramp-up efforts.

These are some recommendations that apply not only to the holiday season, but also for the rest of the year.

Plan, plan, test, test, and sell, sell!

Related content:

How to Market Your Small Business Today

Six Needs of Audience Engagement

Customers, Not Money!

RELATED POSTS

Meet Latina Entrepreneur Legendary Baker Cristie Besu

Meet Latina Entrepreneur Legendary Baker Cristie Besu

Cristie believes that you should not have to choose between delicious and better for you foods. The daughter of Cuban immigrants, Cristie Besu has had quite the journey herself. She’s the Founder and CEO of Eat Me Guilt Free, a health-focused line of bread, brownies,...

Women’s Golf Day Is Empowering for Hispanic Businesses

Women’s Golf Day Is Empowering for Hispanic Businesses

Latinas in all business can benefit by learning skills to last a lifetime. Women’s Golf Day (WGD) is a global movement that engages, empowers, and supports women and girls through golf and teaches them skills that last a lifetime. The one-day, four-hour event has...

An Entrepreneur’s Launch of a Luxury Accessory Brand

An Entrepreneur’s Launch of a Luxury Accessory Brand

What does it take to launch a luxury accessory brand? Creativity, a passion for what you do, the talent to produce a high quality product, business sense, creating outlets to sell your product, and marketing your product are just a few things that go into creating and...

Polls

Sign Up for the Latin Biz Today Newsletter

Video Gallery

PR Newswire

Featured Authors

avatar for Holly PerlowitzHolly Perlowitz

Holly Perlowitz, CPA, serves as Busi...

Thinking About a Small Business Loan?

Money

Cash Flow Management for Small Business Owners

Cash Flow Management for Small Business Owners

A requirement for every successful small business and enterprise.   Cash flow management is the process by which an organization maintains control over the inflow and outflow of funds. The fundamental goal of cash flow management is to ensure that the incoming...

Talent/HR

Legal

Marketing

Strategy

Entrepreneurship – Do It Your Way

Entrepreneurship – Do It Your Way

One of my favorite lines that I often quote is the hook from Frank Sinatra’s My Way— “I did it, I did it my way.” As entrepreneurs, we are generally the types who create our own rules and do things our own way. Sometimes it's good to reflect on why this individuality...

Entrepreneurship – Do It Your Way

Entrepreneurship – Do It Your Way

One of my favorite lines that I often quote is the hook from Frank Sinatra’s My Way— “I did it, I did it my way.” As entrepreneurs, we are generally the types who create our own rules and do things our own way. Sometimes it's good to reflect on why this individuality...

Fashion

Food

Music

Sports

14 Takeaways From the World of Sports Business

14 Takeaways From the World of Sports Business

Check out these quick snapshots across the sports industry in May 2022 Welcome! Well, I am apparently over my anger about the baseball lockout. Yes, I am following the game to a degree, especially because the Mets are off to a good start. The New York Yankees are also...

Innovation

Work, Life & Culture

Culture

Health & Fitness

Travel & Destinations

Hindsight Is Literally 2020!

Hindsight Is Literally 2020!

So as I was approaching my 57th birthday this past October, I came to realize that travel has been on my bucket list 40 years and that since my divorce 6 years ago, I have somehow always felt like I needed someone to give me permission to do so. Really, permission, at...

Personal Blogs

Latin Business Today

Pin It on Pinterest