4. Are your labels marketing or informative?
People demand to know the truth. The food industry is now viewed a as hiding the truth.
People see food and beverage companies using labels to promote rather than inform. This undercuts the industry’s creditability at the very moment a customer is holding your product. Building trust demands labels that do not play games with portion sizes to gain more favorable calorie counts.
It demands identify if your product contains GMOs or is GMO.
Either tell the truth or continue to lose customers.
The great news is that you can sell more at higher prices
Consumers are not looking for a free lunch.
They know that four hamburger for four dollars may be good for their wallet but not their health. They know organically grown food costs more. The great news for food companies and restaurants is that people are buying more food that is healthier and sustainably sourced.
The even better news is that they are willing to pay 10% more for healthier and sustainably sourced food.
There are six action items you and your food must deliver on to share in this sales success.
These six steps will also allow you to charge 10% more!
These six action items are:
1. Provide workers safe work conditions and pay them fairly
2. Sell food that is not genetically modified or contains GMO ingredients
3. Source food that has an organic farming certification
4. Use farmers and ranchers that are reducing their climate changing emissions
5. Buy from environmentally responsible suppliers.
Ethically produced food and building trust and have a sizable impact on the bottom line.