2. Use Analytics – Analytic tools provide insights into who buys what from whom, and in which combinations. Predictive tools enable targeting of customers likely to need specific products or services in the future. Analytics can provide great competitive advantage.
3. Listen to Your Customers and the Market – What are people saying about your brand, your products and your competitors? What will they need in the future? Join online groups and use the free tools that Twitter, Facebook, LinkedIn and other platforms provide to gain insights.
4. Gather Customer Satisfaction Information – Were customers satisfied with your products and services? Were they satisfied with how the products and services were delivered? Would they recommend your business to a friend? If you do not know the answers to these questions, find out. And, be sure to check out what is being said about your business on Yelp or Angies list.
5. Take Actions and Gather Feedback – Respond to what you learn by taking action. Don’t ignore customer concerns and don’t be afraid to experiment, take calculated risks and ask for feedback. You will quickly discover what works and what doesn’t.
Contact me online on Twitter @digitalcultured, Facebook at Digital Culture Consulting or by email at AndreaGoldberg@digitalcultureconsulting.com. Visit my website and blog at www.digitalcultureconsulting.com.