3. Do something different at least once a quarter.
According to Albert Einstein, the definition of insanity is doing the same thing over and over again and expecting different results. This holds true in everything we do, and it may explain why youre stuck with slow or declining revenue. If you follow the first two resolutions, it shouldnt be that difficult to create a list of new things to try out.
The best part is that in the new digital world, you can more easily test new strategies and evaluate and expand upon them nationally or globally with the push of a button. Long gone are the days of lengthy copy revisions, printing schedules and limited media. You dont have to wait until the Sunday paper to give out a discount coupon.
Promise yourself that youll give close consideration to these resolutions for your 2014 marketing plan. If you do, its likely things will change for the better.
As always, feel free to comment on this marketing piece and share your own thoughts and experiences.
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