3 Consumer Groups To Drive Your Sales Success

sales success

3. Sustainable Business Leaders

Sustainability is a rapidly growing B2B business sales opportunity. Most of America’s major corporations have adopted the greening of their supply chain. Sample companies including:

Ford, Dupont, General Motors and Walmart.

The greening of supply chains is a tremendous opportunity for smaller Hispanci businesses seeking to get their first contract with a larger company. One of my favorite coaching examples is JJH Auto Body and Paint in Salt Lake City Utah. This Hispanic-owned business is now winning contracts with national auto leasing and insurance companies by meeting their customers’ needs for a green auto body shop. Read more about the five steps for winning green supply chain contracts in this recent Latin Business Today post.

Additional articles by Bill Roth:

Four Keys To Building Latina Brand Loyalty

Five Steps To Reducing Your Pump Price Pain

Five Steps To Winning A Green Supply Chain

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