3 Consumer Groups To Drive Your Sales Success

3. Sustainable Business Leaders

Sustainability is a rapidly growing B2B business sales opportunity. Most of America’s major corporations have adopted the greening of their supply chain. Sample companies including:

Ford, Dupont, General Motors and Walmart.

The greening of supply chains is a tremendous opportunity for smaller Hispanci businesses seeking to get their first contract with a larger company. One of my favorite coaching examples is JJH Auto Body and Paint in Salt Lake City Utah. This Hispanic-owned business is now winning contracts with national auto leasing and insurance companies by meeting their customers’ needs for a green auto body shop. Read more about the five steps for winning green supply chain contracts in this recent Latin Business Today post.

Additional articles by Bill Roth:

Four Keys To Building Latina Brand Loyalty

Five Steps To Reducing Your Pump Price Pain

Five Steps To Winning A Green Supply Chain

Bill Roth
Bill Roth
Bill Roth is a nationally-recognized business coach that has successfully worked with hundreds of business owners and leaders on proven green best practices that win new customers, grow product revenues and cut costs. He brings to this coaching his past experience as a senior officer leading teams that developed the first hydrogen fueled Prius and the development of utility scale solar power plants. His best selling book The Secret Green Sauce, available on Amazon, profiles actual businesses using best practices in pricing, marketing, cost management and branding to make money and a difference. In 2020 Roth is conducting the U.S. Hispanic Chamber of Commerce Green Builds Business program, sponsored by Toyota, where he will be providing free coaching to business leaders on how to use today’s exciting new clean technologies to win customers and cut costs.

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