Latin Business Today marketing expert and mentor-contributor launches marketing book.
With the economy getting stronger each day, there seems to be no better time than now to launch a new product or service. Are you ready to turn your great idea into a winning business? To do so, you will need a process for identifying trends, creating and sustaining value for your customers, and communicating your value proposition.
What exactly is this process that we are talking about? We take you through eight steps, which will help you answer the most important questions to position your business successfully in the marketplace. For example, Where am I now?; Where do I want to go?; What specific actions should I take?; and How do I spend my money most effectively?
Never done it before? Not to worry. We have designed this workbook especially for first-timers, people whose first time it is crafting a marketing plan. The Marketing Plan Blueprint: The 8-Step Process for Growing Innovative Ideas into Winning Businesses includes plenty of templates, best practices and practical ideas, and yes, homework, to keep you on track.
It is highly likely that you will need others to support your success. These people can range from employees to channel partners to bankers. To have a plan that you can share will go a long way toward getting people to align themselves with your goals.
Think about this: Is anyone going to give you money unless they feel you know what you're going to do with it and the return they'll get from you?
Okay, maybe your loved ones, we will give you that. But having a structured marketing plan is an essential part of this asking process.
As part of the eight-step process in the workbook, you will work on these key areas:
- Selecting your target market
- Deciding what you're going to offer them
- Setting a price that is justified by your value
- Developing a program to reach them
- Increasing the number of ways clients can buy from you
- Educating and energizing others to support your goals
Bonuses included with your book order:
1.You will be able to download, via the link cited in the book, a set of reusable templates. These can be updated and changed over and over again as you adjust the plan and your business grows.
2.You will have a set of tools (formulas included!) that you can use to develop your strategy and implementation.
3.Plus, you will have access to our popular posts on lead-generating ideas such as:
- How to Make Your Pop-up Show/Trade Show Booth Work for You
- 10 Instagram Marketing Tips for Small Businesses
- Want to Create an Ad? 7 Questions to Get It Right the First Time
25% Off Special Deal–Limited Time Only–for Latin Business Today Readers!
Only $14.96 (plus shipping) when purchased directly from our publisher’s website. Use coupon code 25LBT. Click here to purchase.
Offer expires March 31, 2018.
Are you ready to let the world benefit from your great idea? Check out The Marketing Plan Blueprint: The 8-Step Process for Growing Innovative Ideas into Winning Businesses. It can also be purchased through major distributors such as Amazon and Barnes & Noble (ISBN: 9781543922998).
About the Authors:
Miriam Vializ-Briggs has held marketing executive roles at IBM, American Express, and Kraft General Foods. Miriam holds an MBA from Columbia University School of Business and a BA from Barnard College, Columbia University. She has been recognized as Corporate Executive of the Year by the National Society of Hispanic MBAs and Top 50 Hispanics in Technology Business by Hispanic Engineer.
Lucy D. Briggs is a marketing manager who specializes in social media, email marketing, and multimedia content creation. Lucy holds an MBA in Entrepreneurship & Innovation Management from Drexel University LeBow College of Business and a BS in Music Industry from Drexel University Antoinette Westphal College of Media Arts and Design.
Miriram's Top 10 Marketing Pitfalls
Other articles by Miriam:
About the author
Miriam is a co-founder of Briggs & Briggs Marketing Services, offering marketing training and consulting services to small businesses. Miriam holds an MBA from Columbia University School of Business and a BA from Barnard College, Columbia University. In recognition of her business leadership, she was named one of the “Elite 20 Hispanic women in business” by Hispanic Business magazine (2006) and selected as Corporate Executive of the Year by the National Society of Hispanic MBAs (2004). Currently, Miriam serves on the Board of Advisors to the Center for Minorities and People with Disabilities in IT and Latin Business Today Contact information: www.brandmarketingtips.com