Social networks provide a wealth of information and the opportunity to extend your reach for very little financial investment.
Your Activity in Social Networks Can Be Good For Your Business
Whether by blogging, tweeting, posting, linking in or any of the other social networking activities, an active presence in social networks can have a positive impact on your business. Earlier this year Brandfrog.coms The CEO, Social Media and Leadership Survey found that when leaders were active in social networks, employees were more likely to trust them and customers were more likely to buy from them.
If you are a solo entrepreneur, small, medium business or Fortune 500 business, as a leader you should consider a social networking presence as part of your business strategy. Social media is a powerful tool that can bring great opportunity. However, it can also be fraught with peril.
In my article Do You Maintain Composure in Business, I wrote about the importance of emotional intelligence when responding to a crisis in social media. Composure is an important skill, but more is required if you wish to represent yourself and your business well. It is not enough to simply make no errors; you also need to be acting in a way that contributes to the community. Does this require an investment of your time? Sure, but less than you may think and the pay off is very often well worth it in the long run. Social networks provide a wealth of information and the opportunity to extend your reach for very little financial investment.
A Good Model
I read an article in Forbes called, The Rise of the Social Salespeople, by Mark Fidelman, CEO of Evolve!, where he discussed the changing sales paradigm resulting from the shift to social networks. This new model, he argues, requires recognizing the need for an increased level of customer education and engagement.
As a leader, this is a good model for your own activities and it can be employed well if you remember these three tips:
About the author
Tara Orchard is a coach, trainer, consultant and writer who applies her insights into people and Masters training in psychology to facilitate performance improvements, relationships and communication for people and businesses. She has worked with organizations to deliver clarity on culture and brand, develop their people and manage relationships with social network communities. Over the past 18 years she has consulted with 1000's of people who want to make effective transitions in their lives. Tara has a knack for hearing what people are thinking and helping them see what they need to see. She is the founder of her own career and social network coaching business, works with several other organizations as a coach and consultant and is about to complete her first book on the "psychology of effective social networking". Tara invites you to connect with her on LinkedIn .LinkedIn