Take advantage of social media to generate visibility and sales.
Marketing with social media can help you increase sales, drive traffic to your site or store, learn about your competitors and find potential partners.
Marketing with Facebook
The biggest social network, Facebook appeals to a wide age range and is a good marketing tool for consumer-oriented businesses with products that inspire “fans.”
1. Create a Facebook page for business.
You might already have a personal Facebook page. A business page is different. Start with basic information such as the name of your business, your address, website and contact phone numbers.
2. Develop a 360º strategy.
Integrate your Facebook efforts with your other social media and marketing programs. Your Facebook page should link to your Twitter and LinkedIn accounts and your website.
3. Update your status regularly.
Keep users interested by posting consistently. Vary your posts, including text, photos and videos. Ask questions, hold contests or conduct surveys.
4. Use APPS. Facebook offers thousands of applications (apps) to help users connect; visit the Facebook “Applications Directory” to learn more.
5. Keep learning.
Facebook is constantly evolving. Visit Facebook’s “Ads and Business Solutions” section to learn about new tools for business.
Visit these key Facebook links to get started.
- Create a Page: www.facebook.com/pages/create.php
- Ads and Business Solutions: www.facebook.com/business
- Facebook Apps: www.facebook.com/apps
- User Help: www.facebook.com/help
Marketing with LinkedIn
LinkedIn is more business-oriented than Facebook, making it a great marketing tool for business-to-business companies. You can use LinkedIn to find prospective customers, promote yourself as an expert and survey user groups.
1. Create a profile.
Create a LinkedIn profile for yourself and a separate company profile for your business.
2. Add contacts.
Import contacts from your business email, Gmail and any other email sources. You can also add personal contacts—you never know who will be a source of new business.
3. Get and give recommendations.
Ask business associates, partners and other business contacts for recommendations, and offer to recommend people you know. Whenever you finish a project, ask the client for a recommendation.
4. Ask and answer questions.
Use LinkedIn Answers to pose and answer questions, establishing your expertise.
5. Join a group.
There are thousands of groups on LinkedIn, so you’re sure to find dozens in your industry to choose from. Also join groups your clients or prospects might be in.
Visit the LinkedIn Learning Center to learn more about using LinkedIn.
Marketing with Twitter
Twitter is a great marketing tool for both business-to-business and consumer-focused companies to spread the word about timely news and deals, attract mobile users and build brand awareness.
Here’s how to get started.
1. Follow other users:
Begin by importing contacts from your address book, searching for key customers, and following big names or thought leaders in your industry. Then see who the people you follow are following.
Comment on or retweet others’ tweets; ask questions; or share useful links, articles or blog posts.
Next- Twitter 3-5 Social media resources and time management
About the author
Marjorie Weber has been educating entrepreneurs and guiding them in their search for capital for the past 16 years: combining business training programs with one-on-one mentoring. Marj is currently a financial advisor for Florida SBDC at FIU. She was Chair of SCORE Miami Dade from 2010 to 2014. She also serves as an advisor to the Goldman Sachs 10,000 Small Business Program and the SBA Emerging Leaders Program and provides training for Veterans seeking an entrepreneurial path upon retirement from the service. She has facilitated workshops under the auspices of Miami Bayside Foundation, Little Haiti Cultural Center and .local banks. She commenced her career as a real estate investment banker in New York and Miami..She uses these long term relationships to assist her clients in accessing capital. She knows both the process and the people and has assisted in providing financing for hundreds of businesses in Miami Dade.